As the Head of Strategy for Viggle, an entertainment mobile rewards app, I collaborate with the revenue team on client specific projects. These projects can range from revenue strategy, brand partnerships, programming, consumer insights, media research, profile targeting, and identifying new business opportunities.

These are samples of work I did for Viggle. For this particular sample, I designed and conducted heavy consumer insights and research analysis on path to purchase (correlating our user’s exposure to a brand to the user actually purchasing the brand’s product).